VIP ART (acquired by is a new-to-market digital product that serves as an online exhibition space and e-commerce platform for high-end art. The goal of VIP ART was to transition the website from a very basic once a year online event to an all inclusive platform that hosts monthly and weekly events, streamlines the buying and selling process in an atypical market, offers robust search/browse functionality and provides users access to information on artists, artworks, and galleries.

I worked directly with the VP of Product on defining the product, user experience and visual presence. I took the branding and site design from a black, red & grey back-end design to being a colorful modern user-friendly platform that appropriately highlighted the artworks and removed the focus away from over-designed functionality.

Creative Field

Product Design, User Experience, Branding, Creative Direction, Email Development, UI

Created At


VIP ART - responsive web design and UX